TASTE GRAPH v1.4WHAT TO WEARWHERE TO BUYCOPENHAGEN • SEOUL • LONDON • TOKYO • NYCURATED AFFILIATE DISCOVERY — ZERO TRASHTASTE GRAPH v1.4WHAT TO WEARWHERE TO BUYCOPENHAGEN • SEOUL • LONDON • TOKYO • NYCURATED AFFILIATE DISCOVERY — ZERO TRASH
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BRAND INDEX

Independent Designers & Emerging Labels

The brands shaping contemporary fashion outside mainstream conglomerates. Identity, origin, price tier, and key standout silhouettes.

United States (New York)

18 East

€€
#classic#workwear

Antonio Ciongoli’s travel-wardrobe label. Indian mills, New York editing.

Standout Silhouette: Camp shirt and easy pant
Stockists: 18 East, END View Pieces →
South Korea (Seoul)

Ader Error

€€
#streetwear#avant-garde

Seoul’s design collective: volume, type, and a shop that is also a set.

Standout Silhouette: Trompe-l’oeil tee and volume coat
Stockists: SSENSE, Ader View Pieces →
South Korea (Seoul)

Andersson Bell

€€
#preppy#streetwear

Seoul tailoring with British boarding-school ghosts and club-night finishes.

Standout Silhouette: Oversized blazer and logo knit
Stockists: SSENSE, Boon the Shop View Pieces →
France (Paris)

A.P.C.

€€
#classic#minimal

Jean Touitou’s consistent no. Perfect denim, perfect petit sac.

Standout Silhouette: Petit New Standard and wool blouson
Stockists: A.P.C., END, SSENSE View Pieces →
Sweden (Stockholm)

Arket

€€
#minimal#classic

H&M group’s material-first cousin. Dense wools, honest hardware.

Standout Silhouette: Boiled wool overshirt and water-repellent mac
Stockists: Arket, END View Pieces →
Japan (Kobe)

ASICS

€€
#sport#retro

Kobe engineering, archive colors, and a Gel that became culture.

Standout Silhouette: Gel-Kayano 14
Stockists: END, SSENSE, ASICS View Pieces →
Japan (Tokyo)

Auralee

€€€€
#minimal#classic

Ryota Iwai sources ultra-rare fibers globally. Timeless cuts elevated by yarn engineering.

Standout Silhouette: Double cloth cashmeres & washed finx twill shirts
Stockists: Matches, SSENSE, Tokyo flagship View Pieces →
Germany (Kronberg)

Braun

€
#minimal#classic

Dieter Rams heritage. Watches and objects that refuse decoration.

Standout Silhouette: BN0032 mesh square
Stockists: Braun, END View Pieces →
Netherlands (Amsterdam)

Camiel Fortgens

€€
#avant-garde#minimal

Amsterdam pattern-making that looks unfinished and is not.

Standout Silhouette: Inside-out coat and raw-hem trouser
Stockists: SSENSE, Machine-A View Pieces →
Japan (Tokyo)

Comoli

€€€
#minimal#classic

Tokyo minimalism with a silk-nepp obsession and an almost religious khaki.

Standout Silhouette: Silk nep shirt and tailored fatigues
Stockists: SSENSE, Beams, Comoli View Pieces →
Sweden (Stockholm)

COS

€€
#minimal#classic

Architectural high street. When the archive cut lands, it is a Studio Nicholson conversation.

Standout Silhouette: Balloon pleat trousers and ribbed jumpers
Stockists: COS stores, Arket adjacent View Pieces →
United States (New York)

Engineered Garments

€€€
#workwear#classic

Daiki Suzuki’s American workwear encyclopedia, printed in New York.

Standout Silhouette: Bedford jacket and fatigue pant
Stockists: EG, Nepenthes, SSENSE View Pieces →
United Kingdom (London)

Folk

€€
#workwear#classic

London color-theory workwear. Unexpected palettes, familiar shapes.

Standout Silhouette: Assembly jacket and textured knit
Stockists: Folk, END View Pieces →
Denmark (Copenhagen)

Ganni

€€
#romantic#retro

Copenhagen color and print with a responsible material program that is more than a caption.

Standout Silhouette: Printed wrap dress and fuzzy knit
Stockists: SSENSE, Ganni, Farfetch View Pieces →
South Korea (Seoul)

Gentle Monster

€€€
#minimal#avant-garde

Eyewear as sculpture. Stores as installations. Frames as the Seoul uniform’s last 15%.

Standout Silhouette: Titanium architectural frames
Stockists: Gentle Monster, SSENSE View Pieces →
Denmark (Copenhagen)

Heliot Emil

€€€
#techwear#avant-garde

Copenhagen technical tailoring with industrial hardware and a research cadence.

Standout Silhouette: Bonded shell and modular trouser
Stockists: SSENSE, END View Pieces →
Italy (Milan)

Jil Sander

€€€€
#minimal

Precision tailoring after Lucie and Luke Meier — still allergic to decoration.

Standout Silhouette: Cannolo bag and sharp-shoulder coats
Stockists: Mytheresa, SSENSE, Farfetch View Pieces →
Japan (Okayama)

Kapital

€€€
#workwear#retro

Okayama denim house with a folkloric streak and a stitching problem (in a good way).

Standout Silhouette: Boro-patched chore and century denim
Stockists: SSENSE, Beams, Kapital View Pieces →
France (Paris)

Lemaire

€€€
#minimal#romantic

Christophe Lemaire and Sarah-Linh Tran’s language of twist, drape, and espresso tones.

Standout Silhouette: Twisted chino and croissant bag
Stockists: SSENSE, Farfetch, Le Bon Marché View Pieces →
United Kingdom (London)

Margaret Howell

€€€
#classic#workwear

British shirting and wool that treat clothes as tools.

Standout Silhouette: Cotton shirt and easy trouser
Stockists: Margaret Howell, END View Pieces →
Spain (Barcelona)

Massimo Dutti Studio

€€
#minimal#classic

The quieter, more expensive aisle. Shape-driven leather without the gaudy hardware.

Standout Silhouette: Slouchy leather crossbody
Stockists: Massimo Dutti View Pieces →
Denmark (Copenhagen)

mfpen

€€
#minimal#classic

Founded in Copenhagen in 2015. Reimagines traditional menswear using upcycled surplus fabrics from Italian mills.

Standout Silhouette: Generous pleated wool slacks & boxy blousons
Stockists: SSENSE, END, Tres Bien View Pieces →
France (Paris)

MM6 Maison Margiela

€€€
#avant-garde#streetwear

The house’s younger grammar — numbers, twists, and unexpected hybrids.

Standout Silhouette: Cross waders and numeric tees
Stockists: SSENSE, Dover Street Market View Pieces →
Japan (Tokyo)

Nanamica

€€€
#preppy#techwear

Eiichiro Homma’s weatherproof Ivy. GORE-TEX with a button-down soul.

Standout Silhouette: GORE-TEX coat and oxford
Stockists: SSENSE, Beams, Nanamica View Pieces →
Japan (Tokyo)

Needles

€€
#streetwear#sport

Keizo Shimizu’s tracksuits and Nepenthes energy — sport as eveningwear.

Standout Silhouette: Track pant and tailored jacket
Stockists: SSENSE, END, Nepenthes View Pieces →
Denmark (Copenhagen)

Norse Projects

€€
#minimal#sport

Copenhagen sportswear that grew up into wool and GORE-TEX.

Standout Silhouette: Classic pullover and rain jacket
Stockists: END, Norse stores View Pieces →
Sweden (Stockholm)

Our Legacy

€€
#streetwear#minimal

Stockholm house that treats denim and tailoring as the same conversation.

Standout Silhouette: Third cut denim and elongated overshirts
Stockists: SSENSE, END, Our Legacy Direct View Pieces →
Spain (Barcelona)

Paloma Wool

€€
#retro#romantic

Barcelona knits and prints with a photographer’s eye.

Standout Silhouette: Intarsia knit and printed tee
Stockists: SSENSE, Paloma Wool View Pieces →
South Korea (Seoul)

Post Archive Faction

€€€
#techwear#avant-garde

Seoul research brand: Right (commercial), Center (transitional), Left (experimental).

Standout Silhouette: Articulated zip trousers and technical down jackets
Stockists: Dover Street Market, SSENSE View Pieces →
Italy (Asolo)

ROA

€€
#gorpcore#sport

Italian hiking house that accidentally dressed the city.

Standout Silhouette: Cingino low trail runner
Stockists: MatchesFashion, END, SSENSE View Pieces →
France (Annecy)

Salomon

€€
#gorpcore#sport

Alpine performance that the city stole and refused to give back.

Standout Silhouette: XT-6 and XT-Pathways
Stockists: END, SSENSE, Salomon View Pieces →
Japan (Niigata)

Snow Peak

€€
#gorpcore#workwear

Niigata camping house that dressed the city without asking permission.

Standout Silhouette: Flexible insulated jacket and titanium cup
Stockists: Snow Peak, END View Pieces →
United Kingdom (London)

Studio Nicholson

€€€
#minimal#classic

Nick Wakeman’s obsessive focus on fabric hand-feel and Japanese architectural volume.

Standout Silhouette: Bridges pants & vented volume car coats
Stockists: SSENSE, Mr Porter, Official Store View Pieces →
Italy (Milan)

Sunnei

€€
#streetwear#avant-garde

Milan humor: orange sets, trompe-l’oeil, and a show that is also a joke.

Standout Silhouette: Logo tee and volume short
Stockists: SSENSE, Farfetch View Pieces →
United States (New York)

The Row

€€€€
#minimal#classic

Olsen sisters’ downtown uniform: volume, hush, and prices that assume you already know.

Standout Silhouette: Oversized wool coat and slouch trousers
Stockists: Matches, Mytheresa, The Row View Pieces →
Japan (Tokyo)

Uniqlo U

€
#minimal#classic

Christophe Lemaire’s laboratory inside Uniqlo. Cut first, price later.

Standout Silhouette: Boxy tee and engineered chino
Stockists: Uniqlo View Pieces →
United Kingdom (Nottingham)

Universal Works

€€
#workwear#classic

Nottingham workwear with a jazz-record temperament.

Standout Silhouette: Bakers overshirt and fatigue pant
Stockists: END, Universal Works View Pieces →
Canada (Vancouver)

Veilance

€€€€
#techwear#minimal

Arc’teryx’s quiet sibling. Technical cloth cut like tailoring.

Standout Silhouette: Monitor coat and field pant
Stockists: Veilance, SSENSE, END View Pieces →
Japan (Tokyo)

Visvim

€€€€
#workwear#classic

Hiroki Nakamura’s folk-luxe: indigo, horsehide, and prices that sort the room.

Standout Silhouette: FBT and indigo blazers
Stockists: Visvim, SSENSE View Pieces →
Sweden (Stockholm)

Weekday

€
#streetwear#minimal

H&M group’s denim lab. When the Astro hits, Our Legacy should worry a little.

Standout Silhouette: Astro loose baggy
Stockists: Weekday View Pieces →